Copywriter

Description

Summary: Seeking a social-first content thinker with a strong understanding of how to create engaging, impactful messaging across Instagram, TikTok, and YouTube, with an eye for luxury branding. Highlights: 1. Social-first content creation for Instagram, TikTok, and YouTube 2. Strong hooks and impactful messaging 3. Consistent and strong brand voice, especially luxury aesthetics We’re not looking for a traditional copywriter we want a social\-first content thinker. Someone who understands how to grab attention fast, create strong hooks, and keep people engaged. You should know how content works across Instagram, TikTok, and YouTube, and be able to turn ideas into short, clear, and impactful messaging. A good eye for tone and aesthetics, especially within luxury branding, is key. What you’ll be doing: * Writing engaging captions for Instagram, TikTok, and LinkedIn * Creating hooks and short scripts for video content * Crafting compelling property descriptions * Working closely with the videographer to align visuals and messaging * Adjusting tone based on platform and audience * Keeping a consistent and strong brand voice What we don’t want: * Long, generic paragraphs * Overly corporate or robotic language * Repetitive or templated copy * Anything lacking creativity or originality If this sounds like you, send your CV to: **barry@westpacproperties.com** Job Type: Full\-time Work Location: In person