Creative & Editorial Manager

Description

Summary: Seeking an exceptional Creative & Editorial Manager to lead Heenat Salma's creative expression and editorial direction, shaping its experience across all touchpoints. Highlights: 1. Lead creative expression and editorial direction for a cultural destination 2. Shape brand identity through storytelling, photography, and digital platforms 3. Drive cultural change and strengthen communities through creative initiatives **Creative \& Editorial Manager** **Location:** Doha, Qatar **About Heenat Salma** Heenat Salma is a regenerative farm and cultural destination in Qatar dedicated to reconnecting people with nature, food, architecture, craftsmanship and community. Through agriculture, hospitality, education, retail, design and cultural programming, Heenat Salma promotes a way of living rooted in ecological responsibility, local knowledge and craftsmanship. Its ecosystem includes hospitality, regenerative agriculture, events, educational programmes, creative residencies, retail concepts, publishing, exhibitions and food experiences. **Position Summary** We are seeking an exceptional Creative \& Editorial Manager to lead the creative expression and editorial direction of Heenat Salma. Reporting directly to senior management, the successful candidate will be responsible for shaping how Heenat Salma is experienced across every touchpoint—from photography, films and publications to exhibitions, digital platforms, campaigns and public communications. This is not a conventional marketing role. It is a leadership position for someone who believes that storytelling can influence culture, strengthen communities and inspire regenerative change. **Key Responsibilities** **Brand Leadership** * Safeguard and develop the visual identity of Heenat Salma and its associated initiatives. * Ensure consistency across all brands, campaigns and communications. * Develop creative standards and brand guidelines. **Editorial Strategy** * Lead the editorial vision across all platforms. * Develop annual editorial and content calendars. * Commission and edit articles, interviews, essays and publications. * Oversee multilingual communications in Arabic and English. **Photography \& Film** * Lead the production of documentary photography and cinematic films. * Build a visual archive documenting agriculture, architecture, craftsmanship, hospitality and community life. * Manage photographers, filmmakers and production partners. **Creative Direction** * Art direct campaigns, publications, exhibitions, retail experiences and digital platforms. * Ensure every public\-facing output reflects authenticity, craftsmanship and excellence. **Publications \& Knowledge** * Oversee journals, catalogues, reports, books, newsletters and exhibition publications. * Commission writers, researchers and photographers. * Maintain high editorial standards. **Digital Storytelling** * Oversee website and social\-media content. * Ensure digital channels function as editorial platforms rather than promotional channels. * Guide the production of podcasts, documentaries and multimedia storytelling. **Campaign Development** Lead creative campaigns across initiatives including: * Heenat Salma * Thamarat * Mashatel Salma * Dar Salma * Educational programmes * Hospitality experiences * Seasonal festivals * Public exhibitions **Creative Production** * Develop creative briefs. * Manage production schedules and budgets. * Coordinate agencies, freelancers and suppliers. * Ensure timely delivery of all creative assets. **Partnerships** Develop relationships with: * Photographers * Filmmakers * Writers * Designers * Artists * Architects * Chefs * Musicians * Cultural institutions * Universities * Publishers **Qualifications** * Bachelor’s or Master’s degree in Design, Visual Communication, Journalism, Publishing, Film, Architecture, Fine Arts or a related discipline. * Minimum 7–10 years of relevant experience. * Outstanding portfolio demonstrating creative leadership. * Excellent command of English. Arabic is highly desirable. * Experience managing multidisciplinary creative projects. **Preferred Background** Candidates may come from: * Editorial publishing * Documentary filmmaking * Luxury hospitality * Museums and cultural institutions * Fashion and lifestyle brands * Architecture and design studios * Independent creative agencies * Destination branding * Cultural festivals and biennials **Personal Attributes** The successful candidate will possess: * Exceptional aesthetic judgement. * Strong editorial instincts. * A deep appreciation for craftsmanship, agriculture and culture. * Curiosity and empathy. * Excellent communication and leadership skills. * The ability to balance strategic thinking with meticulous execution. * A commitment to authenticity over commercial convention. **Key Performance Indicators** Within the first year, the Creative \& Editorial Manager will: * Establish a unified creative identity across Heenat Salma and its initiatives. * Build a high\-quality archive of photography, films and written content. * Deliver integrated campaigns for major programmes and events. * Launch or strengthen editorial publications and digital storytelling platforms. * Build a network of creative collaborators in Qatar and internationally. * Position Heenat Salma as one of the region’s leading voices in regenerative culture, agriculture, craftsmanship and hospitality. **Reporting Line** Reports directly to GM. Works closely with: * Hospitality * Agriculture * Retail * Academy * Events * Partnerships * Commercial * Operations The Creative \& Editorial Manager will lead all internal and external creative contributors, including photographers, filmmakers, graphic designers, writers, editors, illustrators, agencies and production partners. Work Location: In person