**SUMMARY** =========== The Assistant Director of Sales, Catering and Events supports the Director of Sales & Marketing in driving catering and social-event revenue for the hotel. This role focuses on selling and detailing high-value weddings, social galas, anniversaries, corporate meetings, and incentive groups. **KEY RESPONSIBILITIES** ======================== **Revenue Generation & Sales** * Achieve quarterly and annual catering revenue goals (individual and team). * Prospect and close new business through site inspections, FAM trips, client entertaining, and industry events. * Maintain a robust pipeline in Delphi/Opera Sales & Catering (minimum 3× goal). * Negotiate contracts, menus, and BEOs within approved pricing guidelines. * Upsell ancillary revenue (AV, décor, specialty linens, off-site experiences). **Client Relationship Management** * Serve as primary point of contact for assigned accounts. * Conduct creative menu presentations and tastings. * Build lasting relationships with wedding planners, corporate meeting planners, and social influencers. **Operational & Event Execution** * Create and distribute accurate Banquet Event Orders (BEOs) 14 days prior to event. * Lead weekly BEO review meetings with Banquet, Culinary, and AV teams. * Attend and oversee critical events (wedding ceremonies, high-profile galas). * Conduct post-event debriefs and secure testimonials/referrals. **Team Leadership & Development** * Supervise and mentor Catering Sales Managers and Coordinators. * Conduct ride-along site tours and joint sales calls for training. * Assist in annual performance reviews and goal setting. **Administrative & Financial** * Forecast catering revenue monthly with 95%+ accuracy. * Manage department expenses within budget (client gifts, FAMs, trade shows). * Ensure all contracts comply with hotel legal and insurance standards. * Process final bills and collect deposits per payment schedule. **Experience Needed** --------------------- * Bachelor’s degree in Hospitality Management, Business, or related field (preferred). * 5+ years progressive catering/social events sales experience in upscale or luxury hotels * Advanced user of Delphi.fdc, Cendyn, or similar sales & catering systems. **Required Skills** ------------------- ### **Financial Skills** Financial Analysis ### **Sales Skills** Sales ### **Soft skills** Leadership **Values** ---------- Integrity, Fun, Accountability, Care, Inclusive **Benefits** ------------ Length of service benefits, Learning & development programmes, Career development