Digital Marketing Specialist

Description

Summary: Plan, execute, and optimize digital marketing campaigns across various channels to drive brand awareness, lead generation, and revenue growth. Highlights: 1. Manage end-to-end digital marketing campaigns across multiple channels. 2. Perform SEO, SEM, social media, and email marketing activities. 3. Analyze campaign performance and optimize for conversion rate. **Digital Marketing Specialist — Job Description** Role summary Plan, execute, and optimize digital marketing campaigns across channels (search, social, email, display, and content) to drive brand awareness, lead generation, and revenue growth. **Key responsibilities** * Campaign strategy \& execution: develop channel\-specific strategies (SEO, SEM/PPC, social ads, display, retargeting, affiliate) and run end\-to\-end campaigns from brief through launch and optimization. * Content marketing: create and coordinate content (blog posts, landing pages, video, social copy) aligned to buyer journeys and SEO targets; manage content calendars. * Search engine marketing (SEM): manage paid search campaigns (Google Ads, Bing), including keyword research, bidding, ad copy, A/B testing, and budget allocation. * Search engine optimization (SEO): perform on\-page and technical SEO audits, keyword research, content optimization, and link\-building initiatives to improve organic rankings. * Social media marketing: develop organic and paid social strategies on platforms like Meta, LinkedIn, X, Instagram, TikTok; create/adapt creative and measure engagement. * Email \& marketing automation: build segmented email campaigns, nurture flows, and lifecycle marketing using platforms like HubSpot, Marketo, Klaviyo, or Mailchimp. * Analytics \& reporting: track campaign performance, set KPIs (CAC, LTV, CTR, CVR, ROAS), analyze data, and produce regular reports with actionable insights. * Conversion rate optimization (CRO): design and run A/B tests on landing pages, forms, and CTAs; use heatmaps, session recordings, and user feedback to improve conversion funnels. * Paid media \& media buying: manage budgets, negotiate with publishers, set targeting, and optimize bids for display, programmatic, and social campaigns. * Collaboration: work with designers, copywriters, product, sales, and external agencies to align campaigns and creative. * Technical \& tagging: implement and maintain tracking (Google Tag Manager, GA4\), UTMs, pixels, and ensure data integrity for attribution and measurement. * Budgeting \& forecasting: manage channel budgets, forecast spend and outcomes, and ensure efficient allocation to meet marketing goals. * Stay current: keep up with platform changes, privacy/regulatory updates, and industry best practices. **Required qualifications** * Experience: 2–5\+ years in digital marketing with hands\-on experience running paid and organic campaigns. * Technical skills: proficiency in Google Ads, Microsoft Advertising, Google Analytics/GA4, SEO tools (Semrush, Ahrefs, Moz), social ad platforms, and marketing automation tools. * Analytical skills: strong Excel/Sheets skills, data analysis, attribution modeling, and experience with dashboards (Looker Studio, Tableau, or similar). * Creative skills: solid copywriting sense, brief writing for designers, and experience optimizing creative assets. * Soft skills: strong communication, project management, prioritization, and collaboration. * Education/certifications: bachelor’s degree in Marketing or related field preferred; certifications like Google Ads, Google Analytics, HubSpot, or Facebook Blueprint are a plus. **Desired attributes** * Growth mindset with experimentation and data\-driven decision\-making. * Attention to detail and strong organizational skills. * Comfortable working in fast\-paced, cross\-functional teams. * Familiarity with B2B and/or B2C buyer journeys depending on role focus. Job Types: Full\-time, Permanent Pay: QAR85\.32 \- QAR154\.62 per hour Work Location: On the road