Description
Job Summary:
Leads and develops the e-commerce strategy to increase sales, improve customer experience, and strengthen digital presence.
Key Highlights:
1. Multi-channel e-commerce strategic leadership
2. Enhancing user experience and increasing conversion rates
3. Leading the e-commerce team and developing its capabilities
**Director of E\-commerce**
**Job Objective:**
To lead and develop the company's e-commerce strategy with the aim of increasing digital channel sales, improving customer experience, and strengthening digital presence in alignment with growth objectives in the Qatari and regional markets.
**Responsibilities & Duties:**
* Develop and implement a multi-channel e-commerce strategy (website, mobile apps, online marketplaces).
* Manage and operate e-commerce platforms, ensuring high-performance efficiency.
* Optimize user experience (UX/UI) and increase conversion rates.
* Oversee digital marketing campaigns (SEO, SEM, paid advertising, email, social media).
* Analyze data and leverage analytics tools for data-driven decision-making.
* Manage partner relationships (payment gateways, logistics providers, suppliers).
* Develop online pricing and promotional strategies.
* Ensure system integration between e-commerce and internal systems (ERP, CRM).
* Monitor latest e-commerce and digital technology trends.
* Lead the e-commerce team and develop its capabilities.
* Ensure compliance with local Qatari regulations (consumer protection, electronic payments, privacy).
**Qualifications & Requirements:**
* Bachelor’s degree in Marketing, Business Administration, or related field (MBA or specialization in e-commerce preferred).
* Minimum 8–12 years of experience in e-commerce or digital marketing, including 3–5 years in a leadership role.
* Experience managing e-commerce platforms such as Shopify, Magento, or Salesforce Commerce Cloud.
* Strong understanding of data analytics (Google Analytics or similar tools).
* Gulf market experience is an added advantage.
* Proficiency in English (Arabic is an added advantage).
**Required Skills:**
* Digital team leadership
* Strategic and analytical thinking
* Performance management and goal achievement
* Technical skills and deep understanding of digital platforms
* Innovation and adaptability to change
**Key Performance Indicators (KPIs):**
* Online channel sales growth
* Conversion Rate
* Average Order Value (AOV)
* Customer Acquisition Cost (CAC)
* Customer retention rate
**Working Conditions:**
* Full-time position
* Fast-paced work environment
* May require coordination with regional or international teams
Employment Type: Permanent
Salary: QAR٣٨٬٠٠٠٫٠٠ per month
Work Location: On-site