Loyalty Programme Manager

Description

Summary: Seeking an experienced Loyalty Programme Manager to lead strategy, design, and execution of a large-scale loyalty program, driving engagement and customer retention. Highlights: 1. Lead strategy, design, and execution of large-scale loyalty programme 2. Drive member engagement, rewards optimization, and customer retention 3. Design innovative loyalty initiatives and manage member value propositions Vistas GlobalProgramme Management·Doha, Qatar·Full\-time·Ref: RRF\-VG\-BSO\-2026\-1000 **About the role** ------------------ We are seeking an experienced Loyalty Programme Manager to lead the strategy, design, and execution of a large\-scale loyalty programme, driving member engagement, rewards optimization, and customer retention through innovative loyalty initiatives. This is a full\-time position based in Qatar. **What we're looking for** -------------------------- **Qualifications \& Experience** * Bachelor's degree in Business Administration, Marketing, Management, CRM, or a related field * Minimum 8–10 years of experience in loyalty programmes, CRM, customer engagement, or rewards management * Proven experience managing loyalty programme frameworks, member lifecycle strategies, and customer engagement initiatives * Experience designing points structures, tiering models, rewards catalogues, and promotional campaigns * Strong understanding of CRM platforms, customer analytics, and campaign performance measurement * Fluency in English is required; Arabic language proficiency is an advantage. **Skills \& Competencies** * Expertise in developing loyalty programme strategies, points structures, and tier management frameworks * Capable of designing customer acquisition, engagement, retention, and reactivation campaigns * Adept at managing rewards catalogues, promotional initiatives, and member value propositions * Experience analyzing customer behaviour, programme performance, and campaign effectiveness using data\-driven insights * Proficiency in collaborating with CRM, Digital, Marketing, Product, and Technology teams to enhance the member experience * Effective stakeholder management with the ability to coordinate cross\-functional initiatives and external partners * Strong analytical, communication, and project management capabilities