Marketing Specialist

Description

Summary: iHeartArabi is seeking a Marketing Specialist to drive audience growth and manage performance marketing for audio and video content. Highlights: 1. Drive audience growth for audio storytelling in the MENA region 2. Focus on results-driven digital marketing campaigns 3. Opportunity to work with culturally resonant content iHeartArabi is the premier destination for high\-quality audio storytelling in the MENA region. As an extension of iHeartMedia—the \#1 audio company in the United States—we combine global production standards with deep regional relevance. We are dedicated to creating culturally resonant podcasts and audio content that entertains, informs, and connects with Arabic\-speaking audiences worldwide. **Role Overview** ----------------- iHeartArabi is hiring a Marketing Specialist to drive audience growth and manage performance marketing efforts for long\-form and short\-form audio and video content. This role is responsible for execution, not just planning. The focus is on results, not activity. **Key Responsibilities** Growth \& Performance* Plan and execute digital marketing campaigns * Drive traffic and subscribers to iHA podcast content * Optimize campaigns based on performance Vendor \& Agency Management* Coordinate with marketing agencies and external partners * Ensure deliverables match objectives * Track spend and performance Campaign Execution* Write clear briefs for campaigns and content * Oversee rollout across platforms * Ensure alignment between content and marketing Analytics \& Optimization* Track key metrics (views, listens, conversions) * Adjust campaigns based on data * Report outcomes clearly **Requirements*** Experience in digital and performance marketing * Understanding of podcast or content distribution * Ability to manage agencies effectively * Strong execution mindset Profile* Focused on outcomes, not talk * Efficient and direct * Comfortable working across creative and data **Nice To Have*** Experience working with influencers or creators * Experience launching new shows or products * Familiarity with CRM or audience tools * Experience in PR or earned media support * Regular podcast listener with strong awareness of formats and content trends