Summary: The Web Optimization Specialist plans, executes, and analyzes experimentation and personalization activities across digital channels using Adobe Target, involving custom code and data analysis. Highlights: 1. Design and implement A/B, MVT, and personalization campaigns using Adobe Target 2. Develop test plans, hypotheses, and success metrics for digital optimization 3. Analyze performance data to generate actionable recommendations for stakeholders Job title Web Optimization Specialist Ref \# 228463 Location Qatar \- Doha Job family Corporate \& Commercial * Closing date: 01\-Mar\-2026 About the role In this role you will be working within the Digital Experience Optimization function, the role is responsible for planning, executing, and analyzing both experimentation (A/B and multivariate testing) and personalization activities across Qatar Airways’ digital channels, including qatarairways.com and the mobile app. The ideal candidate will design, develop, and implement A/B, multivariate (MVT), and personalization campaigns using Adobe Target and be able to write and maintain custom code (HTML, CSS, JavaScript/jQuery) to deliver and manipulate personalized experiences and test variations. Key Responsibilities: * Design, develop, and implement A/B tests, multivariate tests and personalization experiences across qatarairways.com, the mobile app, and other digital channels using Adobe Target and relevant tools. * Develop test plans, hypotheses, success metrics and audience definitions for both experimentation and personalization use cases, ensuring no collision with other activities. * Write and maintain custom code (HTML, CSS, JavaScript/jQuery) to deliver and manipulate personalized experiences and test variations. * Partner with product managers, UX designers, analysts and the data teams to define test requirements, target audiences, segmentation logic and experience variants. * Analyze and interpret performance data using Adobe Analytics and similar to generate actionable recommendations. * Translate raw data, behavioral insights and audience signals into clear and concise reports for product owners and senior stakeholders. * Assist in operationalizing new personalization strategies by building and QA’ing audience segments, triggers and decisioning rules. * Benchmark UX and content practices against industry standards and proactively identify areas of friction or uplift opportunity. * Lead test execution end\-to\-end, including QA, coordination with IT, monitoring during live periods and post\-test analysis. * Manage and document outcomes, learnings and recommendations, ensuring insights are added to the experimentation and personalization knowledge library. * Collaborate with cross\-functional teams to ensure alignment between experimentation, personalization and broader digital product roadmaps. * Support the Testing \& Optimization Manager in scaling the experimentation practice across teams through training, documentation and playbooks. * Perform other department duties related to this role as directed by the Head of the Department. Be part of an extraordinary story Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before. Together, everything is possible. ### **Qualifications** **About you** * Bachelor’s Degree or Equivalent with Minimum 4 years of job\-related experience * Experience with data analytics tools such as Adobe Analytics and Google Analytics * Experience with UX research and design * Hands\-on experience with A/B testing, multi\-variant testing and personalized experiences through platforms such as Adobe Target. * Ability to turn raw and complex data into easy\-to\-read actionable insights. * Understanding of statistical analysis. * Excellent communication skills. * HTML, CSS, JavaScript/jQuery About Qatar Airways Group Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So, whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community. How to apply If you’re ready to join a progressive team and have a challenging and rewarding career, then apply now by uploading your CV and completing our quick application form. **About Qatar Airways Group** Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community. https://aa115\.taleo.net/careersection/QA\_External\_CS/jobapply.ftl?lang\=en\&job\=228463