Marketing Manager (Digital/Technical)

Description

Summary: The Marketing Manager will develop, implement, and measure comprehensive, multi-channel marketing strategies focused on patient acquisition and brand awareness. Highlights: 1. Lead strategic growth in a technologically advanced healthcare provider 2. Drive patient acquisition and enhance brand awareness with digital strategies 3. Ensure brand consistency and compliance with healthcare advertising regulations **About Us** Al Jazeera Medical Center is a leading, technologically advanced healthcare provider committed to delivering world\-class medical services in Qatar. We believe in leveraging **new technology** to connect with patients, streamline services (like telemedicine), and build a trusted digital brand. We are seeking an innovative and data\-driven Marketing Manager to lead our strategic growth. **Job Summary** The Marketing Manager will be responsible for developing, implementing, and measuring comprehensive, multi\-channel marketing strategies focused on driving patient acquisition, enhancing brand awareness, and promoting specialized clinical services. This role demands **strong expertise in digital marketing, analytics, and ensuring compliance** with local healthcare advertising regulations. **Key Responsibilities** **1\. Digital Strategy \& Performance Marketing (The New Technology Focus)** * Develop and manage all **Paid Digital Campaigns** (PPC/SEM, Social Media Ads, Display) with a clear focus on **Return on Investment (ROI)** and Cost Per Acquisition (CPA) for specific medical services. * Lead **Search Engine Optimization (SEO)** and **Content Marketing** efforts to improve organic search rankings and establish the Medical Center as a source of trusted health information. * Oversee and manage the Medical Center's **website, booking engine, and patient portal** to ensure a seamless, conversion\-optimized user experience. * Implement and utilize **CRM and Marketing Automation** tools to manage patient lifecycle, personalize communications, and nurture leads. **2\. Brand Management \& Content Creation** * Direct the strategy for all **Social Media platforms** to build community, showcase doctor expertise, and engage the local Qatari and expatriate populations. * Manage the creation of high\-quality, **culturally sensitive, and bilingual content** (Arabic and English) including videos, articles, infographics, and press releases. * Ensure absolute **brand consistency** across all digital and traditional touchpoints. * Coordinate with clinical staff and doctors to develop educational content and physician profiles for promotional use. **3\. Analytics and Market Intelligence** * Track, analyze, and report on **Key Performance Indicators (KPIs)** using tools like Google Analytics, social media insights, and CRM data to provide data\-driven recommendations. * Conduct **market research** to identify emerging healthcare needs, digital health trends and competitor strategies in Qatar. * Manage the marketing budget, forecast future performance, and optimize spending across various channels. **4\. Traditional \& Stakeholder Management** * Plan and execute targeted traditional marketing campaigns (print, radio, outdoor) when appropriate for local visibility. * Manage relationships with PR agencies, media outlets, and key community stakeholders. * Ensure all marketing communications strictly comply with the **Qatar Ministry of Public Health (MOPH)** advertising guidelines. **Qualifications and Requirements** * **Education:** Bachelor’s degree in Marketing, Business Administration, or a relevant field. * **Experience:** Minimum of **4\+ years** of progressive experience in Marketing, with at least **2 years in a management role**, preferably within the **Healthcare, Hospital, or Medical sector in the GCC/Qatar**. * **Essential Skills:** * Demonstrable expertise in **SEO, Google Ads, and Meta Ads Manager**. * Proven ability to translate **data into actionable marketing strategies**. * Proficiency in **CRM systems** and marketing analytics platforms. * Excellent written and verbal communication skills in both **English and Arabic** is highly desirable. * **Personal Attributes:** Strategic thinker, highly creative, results\-oriented, and able to thrive in a fast\-paced environment that requires cross\-departmental collaboration (clinical, operations, IT). Job Type: Full\-time Application Question(s): * Do you have experience in healthcare or medical center marketing? * Have you managed a marketing team before? * Which platforms/tools have you managed directly? Work Location: In person