Summary: This role involves leading marketing roadmap delivery with strong go-to-market execution, managing customer churn, and overseeing end-to-end marketing initiatives and product portfolios. Highlights: 1. Lead marketing roadmap delivery and cross-functional go-to-market execution 2. Monitor churn trends, optimize retention, and manage customer engagement 3. Manage Home product portfolio lifecycle for Fibre, 5G, and 4G products * Lead on delivery of the marketing roadmap with impeccable go to market execution involving cross\-functional teams. With rigorous commercial understanding of acquisition triggers, usage behaviours, revenue \& margin of the value seekers base – fully accountable to take necessary immediate actions to utilize an emerging marketing opportunity or clear a foreseen risk. * Monitor churn trends and drivers of the customer segment, working cross\-functionally to design and optimize retention offers, customer engagement initiatives, and proactive save actions. * Manage and ensure to come up with end\-to\-end marketing roadmap composed of ATL \& BTL campaigns, new portfolios and tariffs, and customer experience differentiators * Manage performance of the customer segment in specific and the overall consumer business in general using thorough analytical skills and maintaining/creating performance reports and dashboards. * Responsible for the NPS and satisfaction results of the customer segment – accordingly accountable for designing and implementing plans (short term or long term) to rectify a NPS position if needed. * Manage Home product portfolio and Lifecyle for Fibre, 5G and 4G products, including proposition design, approvals, GTM implementation, performance monitoring and proposition improvement. * Provide timely and adequate management reporting to ensure that the core metrics scorecard is visible, and performance is in line. Perform any additional project, task or activities assigned/delegated by the Line Manager. * Bachelor’s degree in marketing or equivalent * Senior marketer with 10 years of relevant and in\-depth experience in bringing to life major commercial campaigns. * In\-depth experience in influencing cross\-functionally against the delivery of a go\-to\-market plan. * Marketing experience with strong communication and senior management handling experience. * Must have experience in stakeholder management * Must have Analytical skills \- manage \& understand large sets of data.
Fatima Al-Kuwari
Indeed · HR
Fatima Al-Kuwari
Indeed · HR
