Creative Director

Description

Summary: Seeking a Creative Director to define brand identity, lead creative campaigns, oversee content production, and mentor a creative team across diverse F&B concepts. Highlights: 1. Shape brand identity and creative direction for F&B concepts. 2. Lead and mentor creative, design, and content production teams. 3. Drive innovative campaigns and visual storytelling. **Key ResponsibilitiesBrand \& Creative Strategy** * Define and maintain the overall creative direction and brand identity across all F\&B concepts * Develop brand guidelines (visual identity, tone of voice, content style) * Translate business and marketing goals into strong creative campaigns * Ensure consistency across all customer touchpoints (online and offline) **Campaign Development** * Lead concept creation for marketing campaigns, seasonal promotions, and launches * Oversee storytelling for menu launches, events, and brand activations * Develop creative briefs and guide internal teams and external agencies * Ensure all campaigns align with brand positioning and market trends **Content \& Production Oversight** * Supervise photography, videography, and content production teams * Approve final visual content for social media, advertising, and print * Ensure high\-quality output for food photography, lifestyle shoots, and promotional videos * Direct photo/video shoots when required to ensure creative excellence **Team Leadership** * Lead and mentor the creative, design, and content production teams * Manage workflows between photographers, videographers, designers, and social media teams * Provide clear creative direction and feedback to improve output quality * Build a high\-performing in\-house creative team **Digital \& Social Media Direction** * Oversee creative strategy for social media platforms (Instagram, TikTok, etc.) * Ensure content aligns with engagement goals and brand storytelling * Collaborate with digital marketing teams for performance\-driven creative assets **Collaboration \& Stakeholder Management** * Work closely with Marketing, Operations, Culinary, and Senior Management teams * Participate in business planning to align creative strategy with growth objectives * Coordinate with external agencies, freelancers, and vendors when needed **Requirements** * Proven experience as a Creative Director or Senior Art Director (preferably in F\&B, hospitality, or lifestyle brands) * Strong portfolio demonstrating brand campaigns, visual storytelling, and content direction * Deep understanding of food branding, photography, and social\-first content creation * Experience managing creative teams and production workflows * Strong knowledge of Adobe Creative Suite and modern content production tools * Ability to work in a fast\-paced, multi\-brand environment * Excellent leadership, communication, and presentation skills * Strong understanding of marketing strategy and customer behavior **Preferred Skills** * Experience with multi\-brand restaurant groups * Strong background in digital marketing and social media trends * Experience in opening new restaurant concepts or rebranding projects * Knowledge of motion graphics, AI tools, or 3D content creation **Key Competencies** * Strategic creativity * Brand storytelling * Leadership \& team development * Innovation \& trend awareness * Attention to detail * Strong decision\-making under pressure Work Location: In person