MARKETING MANAGER

Description

Summary: Lead F&B brand marketing efforts, developing and implementing strategic plans to drive brand awareness, customer engagement, and revenue growth. Highlights: 1. Lead marketing efforts for F&B brands 2. Develop and execute strategic marketing plans 3. Drive brand awareness and customer engagement **Job Summary** To lead the marketing efforts of our F\&B brands. Ideal candidate will be responsible for developing and implementing strategic marketing plans that drive brand awareness, customer engagement, and revenue growth across all outlets. Role requires a deep understanding of the F\&B industry, consumer behavior, and digital trends. Key Responsibilities: * Develop and execute annual marketing plans aligned with business goals. * Position the brand(s) distinctly in the market and ensure brand consistency across all platforms. * Analyze market trends, customer needs, and competitor strategies. * Plan and launch marketing campaigns (seasonal, promotional, digital, influencer\-driven, etc.). * Oversee content creation, photography, and video production for promotions and menu launches. * Coordinate with chefs and outlet managers for new product launches and special events. * Manage and grow brand presence on platforms like Instagram, TikTok, Facebook, and Google. * Develop social media calendars and monitor engagement metrics. * Lead performance marketing efforts including SEO, SEM, and paid ads. * Build CRM initiatives and manage customer feedback channels. * Plan and implement loyalty programs or partnerships that increase retention and footfall. * Manage PR agency or coordinate with media for brand visibility. * Organize and execute brand activations, launch events, and collaborations. * Prepare and manage the marketing budget. * Track campaign ROI, and report KPIs to senior management. * Conduct market research and customer satisfaction surveys. Qualifications \& Experience: * Bachelor’s degree in Marketing, Business, or a related field (Master’s is a plus). * Minimum 10 **years of marketing experience** in the F\&B or hospitality sector. * Proven experience in digital marketing, brand building, and campaign management. * Strong knowledge of social media tools, Google Ads, Meta Business Suite, Canva, etc. * Excellent communication, leadership, and project management skills. * Creative thinker with a strong aesthetic sense and attention to detail. * Arabic speakers and candidates currently based in Qatar are preferred. Job Type: Full\-time