Marketing Executive

Description

Summary: Plan and execute marketing strategies to build brand awareness, generate leads, and support sales growth across digital and offline channels. Highlights: 1. Opportunity to manage and optimize integrated marketing campaigns. 2. Engage in content creation, digital media, and lead generation. 3. Analyze performance, manage budgets, and coordinate brand messaging. **Marketing Executive — Job Description** **Summary** Plan and execute marketing strategies to build brand awareness, generate leads, and support sales growth across digital and offline channels. **Key Responsibilities** * **Campaign Management:** Develop, launch, and optimize integrated campaigns (digital, email, social, events, partnerships). * **Content Creation:** Produce or oversee blogs, social posts, email copy, landing pages, ads, and collateral; manage content calendar. * **Digital \& Paid Media:** Run paid campaigns (Google, Meta, LinkedIn), manage SEO basics, and optimize website content and landing pages. * **Lead Generation \& Nurturing:** Build funnels, set up landing pages/forms, run email nurture programs, and align with sales/CRM workflows. * **Analytics \& Reporting:** Track KPIs (MQLs, conversion rates, CAC, ROAS, traffic); analyze performance and recommend optimizations. * **Brand \& Creative Coordination:** Ensure consistent brand messaging and work with design/agencies on creatives and assets. * **Event \& Partnership Support:** Plan webinars, trade shows, and partner activities; manage logistics and follow\-up. * **Budget \& Vendor Management:** Monitor campaign budgets, evaluate vendors/agencies, and process invoices. * **Market Research:** Monitor competitors, customer insights, and industry trends to inform strategy. * **Collaboration:** Work closely with sales, product, design, and external agencies to align goals and execute campaigns. **Qualifications** * Education: Bachelor’s in Marketing, Communications, Business, or related field (or equivalent experience). * Experience: 1–4 years in marketing (B2B or B2C depending on role). * Technical skills: Google Analytics, Google Ads, Meta Ads, email platforms (HubSpot, Mailchimp), CRM familiarity (HubSpot/Salesforce), CMS experience (WordPress), and Excel competence. * Soft skills: Strong written/verbal communication, project management, creativity, analytical mindset, and ability to multitask. **Preferred** * Certifications: Google Ads/Analytics, HubSpot Inbound, Meta Blueprint. * Experience: Marketing automation, paid media management, content strategy, and agency coordination. * Skills: Basic HTML/CSS for emails, A/B testing, CRO, and familiarity with design tools (Canva, Figma, Photoshop). Pay: QAR95\.12 \- QAR176\.20 per hour Work Location: In person