Digital Marketing Executive

Description

Summary: Simex Group seeks a results-driven Digital Marketing Executive to plan, execute, and optimize end-to-end digital marketing strategies to enhance brand visibility and drive lead generation. Highlights: 1. Develop and execute comprehensive digital marketing strategies 2. Plan, launch, and optimize paid advertising campaigns 3. Improve organic search rankings and website visibility with SEO **Job Title: Digital Marketing Executive** **Company:** Simex Group **Job Overview:** Simex Group is looking for a talented and results\-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and continuously optimizing end\-to\-end digital marketing strategies across our business units. You will enhance brand visibility, drive qualified lead generation, and support revenue growth through performance\-driven digital initiatives. **Key Responsibilities:** * Develop and execute comprehensive digital marketing strategies aligned with Simex Group’s commercial objectives, ensuring integration across all business units. * Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn, including audience targeting, budget allocation, and performance optimization. * Conduct in\-depth keyword research and implement SEO strategies to improve organic search rankings and website visibility. * Manage and maintain company websites (CMS), ensuring content accuracy, user experience (UX), functionality, and alignment with brand standards. * Monitor website performance metrics (traffic, bounce rate, conversions) and implement conversion rate optimization (CRO) strategies. * Develop and manage structured content calendars for all social media platforms, ensuring consistency, engagement, and alignment with marketing campaigns. * Execute and optimize email marketing campaigns, including audience segmentation, automation workflows, A/B testing, and performance tracking. * Track, analyze, and interpret campaign performance using tools such as Google Analytics, Google Tag Manager, and platform dashboards. * Generate qualified leads through digital channels and collaborate with Business Development teams to support conversion and revenue growth. * Conduct A/B testing on advertisements, landing pages, and content to improve campaign effectiveness and ROI. * Manage digital marketing budgets and ensure efficient allocation of spend across channels. * Coordinate closely with Graphic Designers and Marketing Communications teams to develop campaign creatives and messaging. * Monitor market trends, competitor activities, and emerging digital tools to continuously improve strategy. * Maintain accurate records of campaigns, performance metrics, and reports for management review. * Ensure all digital marketing activities comply with company branding guidelines and industry best practices. **Qualifications \& Requirements:** * **Experience:** 3–5 years of proven experience in digital marketing; experience in multi\-business or corporate environments preferred; demonstrated experience managing paid campaigns and generating leads. * **Skills:** * Strong expertise in digital marketing platforms and tools * Proficiency in Google Ads, Meta Ads, and LinkedIn Campaign Manager * Knowledge of SEO, SEM, and website optimization * Experience with Google Analytics, Tag Manager, and reporting tools * Strong skills in social media management and content planning * Familiarity with email marketing platforms and automation tools * Basic HTML/CSS knowledge is an advantage * Strong analytical and problem\-solving skills * Excellent project management and multitasking capabilities **Core Competencies:** * Analytical and data\-driven mindset * Attention to detail and accuracy * Creativity and adaptability * Strong collaboration and teamwork * Proactive and results\-oriented approach **Education:** * Bachelor’s degree in Marketing, Digital Marketing, or a related field **Language Skills:** * English: Strong \| Arabic: Moderate (preferred) Job Types: Full\-time, Permanent Pay: From QAR1\.00 per month Application Question(s): * What is your expected salary for this position? * If selected, when would you be available to start? * Can you describe your experience with digital marketing platforms? Which specific platforms (e.g., Google Ads, Meta Ads) have you managed campaigns on, and what results did you achieve? * What is your approach to conducting keyword research and implementing SEO strategies? Can you share an example of how your efforts improved organic search visibility? * How do you track and analyze digital marketing campaign performance? Please describe the tools you use and how you have applied insights from analytics to optimize campaigns. * Can you provide an example of a successful email marketing campaign you executed? What strategies did you use to segment your audience and improve engagement? Work Location: In person