Beverage Brand Director

Description

Job Summary: The Beverage Brand Director is responsible for brand development and management of beverage products and for building strong marketing strategies. Key Highlights: 1. Brand development and management for beverage products 2. Building strong marketing strategies 3. Leading and developing marketing and product management teams **Beverage Brand Director** **Job Summary:** The Beverage Brand Director is responsible for brand development and management of beverage products, building strong marketing strategies to enhance market share, increase brand awareness, and achieve sales growth in the UAE and regional markets. **Responsibilities and Duties:** * Develop comprehensive brand strategy for beverage products. * Manage visual and marketing identity of the brand across all channels. * Analyze market and competitors to identify growth and expansion opportunities. * Plan and execute marketing and advertising campaigns. * Launch new products and develop market entry strategies. * Collaborate with sales and distribution teams to ensure achievement of business objectives. * Manage marketing budgets and maximize return on investment (ROI). * Oversee market research and consumer behavior analysis. * Build relationships with advertising agencies and brand partners. * Monitor brand performance and market metrics (Market Share, Brand Awareness). * Ensure consistency of marketing messages across all platforms. * Lead and develop marketing and product management teams. **Qualifications and Requirements:** * Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred). * Minimum 10\-15 years of experience in marketing or brand management, including at least 5 years in the beverage or food industry. * Strong experience in brand development and product launches. * In-depth understanding of the food and beverage market in the UAE and the region. * Advanced analytical and marketing skills. * Strong leadership and management capabilities. * Fluency in both Arabic and English. **Core Competencies:** * Brand Management * Strategic Marketing * Market and Consumer Analysis * Product Development * Advertising Campaign Management * Leadership and Team Building **Key Performance Indicators (KPIs):** * Brand market share growth * Increase in brand awareness (Brand Awareness) * Sales and revenue growth * Marketing return on investment (ROI) * Success rate of new product launches * Customer brand loyalty level If you would like a copy Employment Type: Permanent Salary: QAR 29,000.00 per month Work Location: On-site