Web Analytics Specialist

Description

Summary: We are seeking a data-driven Web Analytics Specialist to optimize website performance, improve user experience, and support digital marketing through actionable insights. Highlights: 1. Track, analyze, and optimize website performance 2. Turn data into actionable insights to improve user experience 3. Collaborate across teams to enhance website performance **Job Overview** We are looking for a data\-driven and detail\-oriented Web Analytics Specialist to track, analyze, and optimize website performance. This role is responsible for turning data into actionable insights that improve user experience, increase conversions, and support digital marketing strategies. The ideal candidate has strong analytical skills and hands\-on experience with web analytics tools. **Key Responsibilities** * Monitor and analyze website performance metrics (traffic, engagement, conversions) * Implement and manage tracking tools (e.g., Google Analytics, Google Tag Manager) * Develop dashboards and reports to communicate insights to stakeholders * Identify trends, patterns, and opportunities for optimization * Collaborate with marketing, product, and development teams to improve website performance * Conduct A/B testing and conversion rate optimization (CRO) initiatives * Ensure accurate tracking of campaigns, events, and user behavior * Analyze user journeys and recommend UX/UI improvements * Maintain data integrity and troubleshoot tracking issues * Stay updated with analytics trends, tools, and privacy regulations **Qualifications** * Bachelor’s degree in Marketing, Data Analytics, Statistics, IT, or a related field * Proven experience in web analytics or digital marketing analytics * Proficiency in tools such as Google Analytics (GA4\), Google Tag Manager, and Google Data Studio (Looker Studio) * Strong understanding of KPIs such as bounce rate, conversion rate, and customer acquisition cost * Experience with A/B testing tools (e.g., Optimizely, VWO, Google Optimize) * Knowledge of HTML, JavaScript, and tracking implementation basics * Familiarity with SEO and digital marketing strategies * Strong analytical and problem\-solving skills * Excellent communication and reporting abilities Job Type: Permanent Pay: QAR26,000\.00 per month Work Location: In person