Marketing Planner

Description

Summary: This role involves collecting, synthesizing, and analyzing marketing information to develop strategic plans, optimize campaigns, and ensure alignment with corporate objectives and brand standards. Highlights: 1. Develop structured marketing plans, content calendars, and campaign frameworks. 2. Strong analytical skills for interpreting data and marketing insights. 3. Ability to evaluate creative outputs and ensure brand alignment. Key Responsibilities: * Collect, review, and synthesize marketing‑related information from internal departments, reports, historical campaigns, audience data, and relevant external benchmarks. * Assess existing marketing and communication activities, materials, and audience behavior to identify performance gaps, improvement opportunities, and strategic priorities. * Translate insights and analysis into structured planning inputs to support evidence‑based decision making. * Support the development of annual and multi‑year marketing and communication plans, content calendars, and campaign frameworks aligned with client’s corporate strategy. * Contribute to defining audience segments, marketing objectives, and key messaging frameworks in line with approved communication strategy and brand positioning. * Prepare planning documents, schedules, briefs, and analytical materials to support coordination, approvals, and executive reviews. * Coordinate with PR\\\&C and other departments to align marketing plans with corporate initiatives, operational requirements, and institutional priorities. * Consolidate planning inputs and stakeholder requirements into clear, structured recommendations for review and approval. * Act as a central planning coordination point to ensure coherence and alignment across marketing and communication initiatives. * Review campaign concepts, content drafts, and visual materials to ensure alignment with marketing objectives, brand standards, and approved messaging. * Provide planning‑level input to strengthen storytelling, audience targeting, message clarity, and overall campaign positioning. * Support planning‑level advisory on digital channels, platform selection, content formats, and audience engagement approaches as required. * Assist in interpreting digital metrics, audience behavior, and performance indicators to inform planning and optimization recommendations. * Provide analysis and planning support to evaluate campaign effectiveness and contribute to lessons‑learned and continuous improvement efforts. * Support the integration of reputation, stakeholder sensitivity, and risk considerations into marketing and communication planning activities. * Contribute to the development and maintenance of standardized planning templates, calendars, documentation, and best practices. * Support knowledge transfer by documenting planning methodologies, processes, and frameworks. * Bachelor’s degree in marketing, Business, Strategy, Communications, or a related field. * **Minimum 8–10 years of experience in marketing planning, brand strategy, corporate communication planning, or similar roles.** * Demonstrated experience in developing structured marketing plans, content calendars, and campaign frameworks. * **Strong analytical skills with the ability to interpret data, reports, and marketing insights.** * Understanding of digital channels, audience segmentation, integrated campaign planning, and marketing performance measurement. * **Ability to evaluate creative outputs and ensure alignment with strategic objectives and brand standards.** * Strong written and verbal communication skills (Arabic / English preferred). * **Proven ability to work across departments, manage stakeholder input, and support executive decision making.** Application Question(s): * Are you available to join immediately, if not what is your notice period? Experience: * similar role : 8 years (Required) License/Certification: * Qatar ID (Required) Work Location: In person