Social Media & Content Creator

Description

Summary: Seeking a Social Media & Content Creator to manage and grow social media presence, create engaging content, and support marketing campaigns for Earth and its sub-brands. Highlights: 1. Manage and grow social media presence for Earth and sub-brands 2. Create engaging social-first content across multiple platforms 3. Support marketing campaigns and monitor social media performance Social Media \& Content Creator About the Role We're looking for a Social Media \& Content Creator to manage and grow the social media presence of the Earth and its sub\-brands. You'll be responsible for planning, creating, publishing and managing content across our social media channels, engaging with our community, visiting outlets to capture real\-time content and supporting the execution of marketing campaigns. You will work closely with the Marketing Manager to ensure all content aligns with the brand and marketing objectives. Key Responsibilities \- Plan, schedule, publish, and manage content across all social media platforms i.e., Facebook, Instagram, TikTok \& LinkedIn. \- Maintain and execute monthly content calendars aligned with marketing campaigns and business objectives. \- Write captions that reflect the Earth brand and ensure content is published accurately and on schedule. \- Create engaging social\-first content, including Reels, Stories, carousels, and short\-form videos. \- Visit Earth outlets (Homemade By Earth \& Roots By Earth) regularly to capture day\-to\-day content, identify storytelling opportunities, and publish live Stories during events, activations, and product launches. \- Manage the day\-to\-day community across all platforms by responding to comments, direct messages, reviews, and customer enquiries, escalating issues when required. \- Monitor brand mentions, engage with the online community, and support the growth of customer loyalty and brand awareness. \- Coordinate with outlet teams, designers, influencers, and internal stakeholders to support marketing campaigns and content requirements. \- Plan, execute, monitor and optimise paid social media advertising campaigns across Meta \& TikTok to achieve campaign objectives and maximise performance. \- Stay up to date with social media trends, platform updates, and competitor activity, recommending new ideas and content opportunities. \- Monitor social media performance, prepare monthly reports, and provide recommendations to improve engagement, reach, audience growth, and overall campaign performance. Skills \& Experience \- 3\+ years' experience in social media management or content creation. \- Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and other social platforms. \- Excellent copywriting and communication skills. \- Experience using social media scheduling and reporting tools. \- Familiarity with Canva and Adobe Creative Suite is an advantage. \- Strong organisational and time management skills. \- Ability to manage multiple brands and deadlines. Preferred \- Bilingual (English and Arabic). \- Experience in hospitality, food \& beverage, or lifestyle brands. Ability to commute/relocate: * Doha: Reliably commute or planning to relocate before starting work (Preferred) Education: * Primary (Preferred) Experience: * Social Media \& Content Creator: 4 years (Preferred) موقع العمل: بشكل شخصي